Starting your B2B content marketing journey is tough. Is it a case of locking yourself in the garden shed and writing three blogs a day until your arthritic fingers give out? Or should you take a more strategic, targeted approach to your content? Well, the best place to start is by copying what works for other B2B marketers. And, of course, learning what doesn’t.
In this blog you’ll find stats which should help get your content marketing engine up and running. We’ll be covering:
Ah, staring into blank space and hoping, praying for a spark. A feeling every writer is familiar with. But overcoming it is clearly in the content maestro’s arsenal...
That’s because:
And...
Even those who spend longer pushing through the brick wall reap the rewards.
Smashing the keyboard like a maniac seems a lot more pointless now, huh?
SEO is a helluva topic. It can fry your brain. It can make you tear your hair out. It can get you to question what’s real and what’s imagined. But you have to get your head around it.
That’s because:
And...
That means having high-ranking answers to these search queries is crucial. To do that...
And remember...
So to rank, you may have to spend more time than the average content marketer does on their content.
Any content strategy should be underpinned by data. After all, it’s the only way you can know that you’re answering the questions your target audience is asking.
That's why...
Still...
And...
That means by nailing yours, you can really set yourself apart from the competition.
Yes, content marketing success requires a lot of elbow grease. But many common challenges are easily solved.
For example...
To level-up engagement, marketers need to start pleasing Google as well as their readers. They can also work on their amplification strategies and try mapping their content to the buyer journey. Download our ultimate guide below to learn more
Also...
But a lot of B2B marketers don’t maximise the budget afforded to them. For example, plunging money into Google Ads without working on your organic search efforts will skyrocket your costs. Scaling before you’re ready can do more harm than good.
And...
The outputs of modern content marketing shouldn’t be uncertain. To make sure you can show ROI, you need to decide on your content marketing metrics, which we’ll come to next.
Finally...
Content calendars regiment blog production. They give you a clear sense of your aims and expectations and, crucially, deadlines. Check out Trello's template for inspiration.
It’s soul destroying to write great content that gets no traction. It also does you no favours come your performance review. But fear not. There are simple ways to check if your strategy is working and make changes to stay on the right track.
For example...
If your content is getting people to your site, then great. With more visitors comes more brand awareness and potentially more conversions. But traffic isn’t the only piece in the B2B content marketing puzzle.
So, don’t forget...
This means people who become interested in your product/service as a result of your content. Lead gen tends to come through a combination of your organic search and paid ads strategies.
Finally...
Conversion rate doesn’t just mean customers who have bought your product or service because of your content. It could mean that they’ve downloaded an eBook you included in your blog as a call to action (CTA) or signed up to your newsletter. Basically any desired customer action is up for grabs here.
At the beginning and throughout your content marketing journey, socials are a key distribution channel. And for B2Bs, LinkedIn tends to be the best place to hang out. But pushing your content out thoughtlessly can really murder a vibe. So make sure you’re ticking the boxes you need to generate traction.
For example...
And...
Finally...
All of this will help your content reach relevant audiences and make your brand more authoritative.
For more Mailtastic content, follow us on LinkedIn and Insta